With the advent of Twitter and status updates on Facebook, we are being asked to exercise the skill of stripping back our message to the core (to 140 characters or less, in fact). We think that this is a good skill to learn, particularly if you are in a leadership role. Imagine if your manager or CEO came along to your next meeting and was able to clearly explain the vision, strategy and purpose of the organisation in 140 characters (or less), what would that be like?